PROJECT DESCRIPTION
Partnered with KIA USA to create an epic road trip series across California, Utah, Arizona, and Nevada, putting the Telluride X-Pro through its paces in some of America's most dramatic landscapes. The campaign combined automotive content with destination storytelling for maximum audience reach.
CLIENT REQUEST
KIA USA wanted to position the Telluride X-Pro not just as an SUV but as the ultimate road trip companion for adventure-seeking travelers. The ask was to create aspirational, location-driven content that would resonate with outdoor enthusiasts and prospective buyers across the US.
