PROJECT DESCRIPTION
Directed and produced the official commercial launch film for the McLaren E-Bike, shot on location in London for the European and North American market rollout. The campaign fused McLaren's motorsport heritage with cinematic urban storytelling — delivering a broadcast-quality asset that anchored the launch across premium digital channels, press, and live activation events in both regions.
CLIENT REQUEST
McLaren required a flagship commercial film to announce the E-Bike to European and US audiences — content crafted to the same level of precision and ambition as the product itself. The brief called for a director who could translate motorsport DNA into a lifestyle narrative, positioning the E-Bike as both a performance object and a cultural statement.
