PROJECT DESCRIPTION
Among the first creators to document Ray-Ban Stories smart glasses in the field, we produced hands-on travel content that blended wearable tech with real-world exploration. The result was an authentic, first-person narrative that resonated with tech-savvy and adventure-driven audiences alike.
CLIENT REQUEST
Ray-Ban sought a creator-led approach to launching Stories, their debut smart glasses, targeting an audience that values both cutting-edge technology and genuine travel experiences. The brief was to produce relatable, immersive content that felt organic rather than promotional.
Ray-Ban Stories