PROJECT DESCRIPTION
Created a multi-platform social media campaign for TUMI Travel, integrating their premium luggage collection into real travel scenarios across destinations. The content highlighted both the design craftsmanship and everyday functionality of TUMI's bags, speaking directly to frequent flyers and luxury travel enthusiasts.
CLIENT REQUEST
TUMI wanted to connect their premium luggage line with an aspirational travel lifestyle, reaching audiences who see quality gear as an essential part of the journey. The ask was to go beyond product shots and create content where TUMI bags appear naturally in the context of elevated, experience-driven travel.
