PROJECT DESCRIPTION
Hit the road across California with Turo, creating travel content that showcased the car-sharing platform in action. From coastal highways to national parks, the campaign captured both the breathtaking scenery and the flexibility that comes with booking a unique vehicle directly from a local owner through Turo.
CLIENT REQUEST
Turo wanted to reach travel-focused audiences in the US by demonstrating the real-world experience of using their peer-to-peer car rental platform. The brief was to make the booking and driving experience feel effortless and inspiring, with California serving as the perfect backdrop for an aspirational road trip story.
