How Hotels Should Brief a Creator
After years of receiving hotel briefs: what the good ones contain, what the bad ones cost, and a template any property can use.
The Anatomy of a Press Trip That Actually Converts
For hotels and tourism boards: how to design a press trip that produces bookings, not just coverage, from a creator who has been on both kinds.
Why Luxury Brands Are Moving Budget From Ads to Creators
The structural reasons luxury marketing budgets are shifting from traditional ads to creator partnerships, from a creator working both sides.
VidCon 2026: 7 Takeaways for Brands Working With Creators
Seven things brands should take from VidCon 2026, where the creator economy is heading and what it means for marketing budgets.
What 117 Countries Taught Me About Content That Performs
Five lessons from filming in 117 countries and building a 4M+ audience, what actually makes travel content perform, and what brands get wrong.
How I Structure a Brand Campaign From Brief to Delivery
A creator's campaign process, step by step, brief, treatment, shot list, production, edit rounds and delivery. What brands can expect when working with Max Zaharenkov.